MUSIC VIDEO THEORY

•“The relationship between the song lyrics/subject matter, musical style, genre, vocal delivery and star persona/physical presence all interact with three minutes’ worth of images” (Davies 2006: 11).

I agree with this theory as all of the elements Davies has included are all very important factors in a music video and all need to link in with each other. Stereotypically each genre of music keeps to the codes and conventions. I did research on different music genres and their codes and conventions and then analysed some music videos. from my research i found that they videos i looked at followed the typical codes and conventions however there are some that try to go against the norm to try and stand out from the rest of the competition in their music genres. 

•Goodwin on Davies “video behaves like a mini-film using cinematic devices, ‘fictional’ characters and the dramatisation of a story”.

I disagree with is theory as not all music videos have a narrative especially with dance music as it is usually people just having a party and dancing in a club. Although a lot of videos do have a narrative most are very simple and easy to follow and also a lot do not have any. For our music video we decided to do a very simple subtle story line to make is simple to follow and also to make it more about the music rather than the video and story.  so most of our video is focusing on the band setting and the music.