- Party atmosphere
- Everyone happy
- Location-beach, usually abroad on holiday having fun
- Girls dressed up or in bikinis
- Quick cuts from clips to show they excitement
- Uses bright colours and lights
- Colorful clothing
- Make up and hair done
- Partying/ Drinking/ Dancing
- usually a clear and simple narrative
Justin Bieber - Beauty And A Beat ft. Nicki Minaj
ROCK
- Dark clothes
- Instruments
- Skinny Jeans dressed casually
- The band Jumping around stage
- whole band playing their instruments rather than being part of the story in the video
- Typically alone when they are playing in the video
Foo Fighters- The pretender
It starts in a dim lit room with instruments then when the lead singer walks out and picks up his guitar the lights turn on the music is quite soft and quiet but then when the other members of the band appear and start playing it starts to get into the song. They are dressed casually in t-shirts and skinny jeans in black and white which is typical in a rock music video. They are all playing their instruments and jumping about. There is a simple narrative as it is mainly just the band members playing but it also cuts to a row of police charging at them. It is all taking place in the same room which also add to the simple narrative. They keep the narrative simple and easy to follow but still keep it interesting to watch. As there is a very simple narrative it lets audience can have their own interpretation on of the song and relate personal experience to lyrics. The main colours are black and red which is very typical of the rock genre but is quite bright with mainly white walls and flooring whereas usually the stereotype would be for it to be dimly lit and gloomy setting. It starts with an establishing shot to set the scene then it mainly uses quick cuts between clips of the band members, their instruments and the police to go with the fast pace and speeds up at the chorus. then it becomes slower cuts and uses slow motion when the police start to charge at them before the red glass smashes and then the shots speed up and become closer. Then right at the lead singer smashes his guitar on the floor before it ends which is a very typical thing for a rock video to do. When the red background smashes it shows the anger and fight the band have against the police and their passion towards the song and their facial expression also help to set the angry mood of the song and music video.
HIP HOP/ RAP
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